Abdel Nabil

Shopify · Paid social · Native · Copy
anabilofficial@gmail.com
Toronto, Ontario · remote or hybrid

Ecommerce growth operator with five years in DTC. I build the Shopify store, buy the traffic across paid social, Google and native, and write and design the creative myself, which is usually three separate hires. 15+ stores shipped, over $1M in ad spend managed at a 3.4x blended return, and roughly 300 ad creatives tested. Looking for a senior growth role where all three count.

Selected results

3.4x
blended ROAS, trailing 12 months
$1M+
paid social, Google and native spend
15+
Shopify stores shipped
300
ad creatives designed and tested

Experience

Growth Lead · &US
2023 to present
  • Own the storefront and the ad account end to end: theme development in Liquid, offer structure, Meta and TikTok buying, and native on Taboola and Outbrain.
  • Rebuilt the product page around a subscribe-first offer and restructured the account to match, taking blended ROAS from 1.9x to 3.6x in 90 days.
  • Cut the creative refresh cycle from six weeks to nine days by writing and designing every static and advertorial in house.
Media Buyer · agency side, DTC accounts
2020 to 2023
  • Ran a handful of supplement, skincare and apparel accounts at $5k to $60k a month in spend.
  • Scaled one launch from zero to $600k in year one on a single-creator creative engine, holding lead costs between $9.51 and $34 through the scale-up.
  • Built the testing cadence, incrementality checks and reporting that founders could read without a call.
Freelance Shopify Developer
2018 to 2020
  • Shipped and maintained 15+ Shopify and Shopify Plus builds: custom sections, bundle and subscription flows, funnels and landing pages.
  • Added a multi-bottle bundle builder and rewrote the product page for a supplement brand, lifting average order value 52% on the same traffic.

Skills

Build
Shopify Plus, Liquid theme development, funnel and landing page builds, CRO and A/B testing, subscription and bundle flows, TXT Cart SMS, Klaviyo flows
Buy
Meta, TikTok, Google Ads, Taboola and Outbrain native, account structure, creative testing cadence, incrementality testing, GA4, Triple Whale
Make
Direct response copywriting, advertorials, VSL and UGC scripts, hooks and angles, email sequences, Canva, Figma, static ad design, comparison charts
AI
ChatGPT and Claude, Higgsfield for AI video and UGC, AI product imagery, bulk copy variants, prompt workflows